It is not only at inception that games data is useful to King.
We need as much data visibility as possible to make that decision early whether it is going to be a long-term bet or something we need to pivot in a different direction,” he said. “You don’t want to overcommit to a game that maybe is not going to hit the heights you want it to.
Palmer explained that the life cycle of a mobile game needs to be quick as games studios want to make sure they are backing a winner. 'We need as much data visibility as possible to make decisions early.' From the moment the business started creating mobile games there was a strong focus on having a strong vein of events about the games being sent back,” he said. I’ve helped get the most out of the appetite.
“I’ve not had to try and create a data-driven culture. He hasn’t had to generate curiosity about using data from all areas of the company as he said it is part of the company’s DNA. Jonathan Palmer, product director of core data services at King, the entertainment company most famous for creating the Candy Crush franchise, sees himself as being in a lucky position.
